Brochure Design

Bi-Folds

Bi-fold brochures are found among us every day. These brochures are economical to print since they are usually a double letter print folded in half. This folding forms 4 panels: a front-cover, a back-cover, and two internal panels. However, there are other configurations: 8-page, 12-page, 16-page and so on.

The front panel works as the front-page, and its main purpose is to introduce the piece and to cause the necessary intrigue or impact to make the viewer want to open it and read the contents.
The inside panels are usually reserved for content, while the back-cover is used for contact information; of course this can be changed. They are more formal than tri-fold brochures, and are intended for product presentations, catalogues, institutional introductions, etc.

Tri-Folds

Tri-fold brochures are one of the most common brochures. They are thin and convenient to carry and tempt viewers to open it as they cause intrigue.

These brochures are economical to print since they are basically standard-sized prints (usually Letter or Legal) on light stocks that are folded in three. They have 6 panels to place information on, which is an advantage over other types of brochures.
However, this is not always true: the tri-fold morphology adapts to larger brochures. In these cases, they usually have triple or double - Letter pages, and the stock used is of higher quality.

Viewers are tempted to open these kind of brochures, as they cause intrigue. So, they are suitable for designs of good impact. They are intended to be handed over to people: ideal to put in folders, or as a more elegant alternative to the flyer in trade shows.